Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name.
Check for canonicalization issues – www and non-www domains. Decide which you want to use and 301 redirect the other to it. In other words, if http://www.domain.com is your preference, then http://domain.com should redirect to it.
Your URL file extension doesn’t matter. You can use .html, .htm, .asp, .php, etc. and it won’t make a difference as far as your SEO is concerned.
Make sure your site is easy to use. This can influence your link building ability and popularity and, thus, your ranking.
Search engines like unique content that is also quality content. There can be a difference between unique content and quality content. Make sure your content is both.
SEO is not a one-shot process. The search landscape changes daily, so expect to work on your optimization daily.
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